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Direct vs. Indirect Marketing: Service Businesses Are Spending on the Wrong Side

Most service businesses pour money into indirect channels while their direct channels are broken. Here is the framework that shows you which side is leaking — and the fix sequence that actually works.

Published 2026-06-03.
Read time: 9 min read.
Category: Founder Notes.
Find which side of your marketing is leaking — before you spend another dollar on ads.

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Web: novatar.ai/blog/direct-vs-indirect-marketing-service-businesses